About Over 50s 2017 Media Kit
The Australian About Over 50s Seniors Guide Media Kit
Rapidly becoming one of Australia's Most Recognised and Popular Seniors Websites
[An Australia My Land Initiative]
We Are Thrilled That You Are Here!
The About Over 50 Website has been online for a number of years and has in excess of 1000 genuine visitors every week looking at hundreds of pages on dozens of topics and we are growing daily
The site is found on the first page for searches on the internet under hundreds of different Key Word searched phrases. The real importance of this to advertisers is explained below
The demographic of the site is directed firmly to the over 50 community, the so called Baby Boomers, and is used as a reference place or resource area which displays quality information that interests Australians and our overseas guests. The site has reference material in regard to health, food, shopping, hobbies, travel and much more.
The Over 50s are a very powerful and experienced [sophisticated] audience with loads of disposable income and who now also have plenty of time at their disposal to do the things they have wanted to do for a long time!
These are a demographic of people living in our society that advertisers dream about
The potential of this market is staggering and the explosion of interest can be readily seen by the number of seniors magazines and new businesses driving the market online.
AboutOver50.com.au is performing extremely well under its own effort by weight of the valuable content on its pages. Search Engines recognise websites with content rich pages and rank them higher than graphically exciting websites which is why many flashy websites do not perform well unless hundreds of dollars are spent monthly on so-called SEO management.
Search Engines list Web Pages, not whole websites, therefore each page on a website needs content that is interesting and informative. AboutOver50.com.au performs well in this area and thus lists high in many relevant searches online.
The site is also advertised via the Australia My Land Business Initiative with links displayed on the pages of other driving websites within the AML community, inluding AussieSnow.com.au, RailwayPortrait.com.au, BuyAustralianAML.com.au and many others including client websites.
Add to this Social Media websites and blogs in Facebook, Google Plus, YouTube and Twitter, among others including our very own AML-AM, which all assist in driving the Aboutover50 website forward in the search engine rankings and which assists in attracting thousands of visitors every month, making the site a very popular medium with advertisers targeting the Over 50 demographic.
As more material and general information is added to the pages on the site and new advertising businesses come on board with the idea of drawing customers from the sites promotion; the site attracts much more attention and more visitors.
The Attraction to Advertisers
Every advertiser that registers a listing or advertisement on the About Over 50 website attracts and creates a new interest not only for the reader, but for the search engines as each advertisement creates a quality live link which in turn drives each site harder. This driving effect benefits each advertisers website as the advertised link contains a live hot link directly to the advertisers website and business.
We Call it Business Driver Marketing
The Importance of our First Page Search Listings to Advertisers
A good Search Engine Listing is not just about attracting visitors to your website but just as importantly attracting other listings of pages for more search phrases. Multiple Higher Listings in turn assist is giving a website a higher website ranking thus giving it more credence when other websites are seen to be related to it by content relevant live links.
Current advertisers on AboutOver50.com.au and AustraliaMyLand.com.au are seeing increased benefit from their advertising because of the flow-on affect of the high listings of these websites.
NOTE: As an example AustraliaMyLand.com.au has constantly been listed at positions 1 to 3 for the search phrase 'aussie pastimes' for over 10 years, having achieved that listing within 6 weeks of the relevant page being online in early 2016.
All Advertisers are offered the opportunity to promote the About over 50 logo on their business websites as the about over 50 websites ranks highly in the search engines by advertising you are an advertiser with a hot link to the about Over 50 website will assist in DRIVING your business website forward in the search engine rankings
Submit Articles for Added Promotion
The About Over 50 website promotes a variety of topics and hundreds of different articles guaranteeing your business and the products you sell to be seen and found. Advertisers are also offered a FREE opportunty to submit a relevant article about their topic of interest which may if accepted be placed on the website with their being credited with the article. Subsequent articles may also be submitted by the advertiser at a small cost.
Advertising Has Changed
1. Printed media is fast becoming a thing of the past
Many newspapers and magazines are needing to look for ways to generate new interests in their publications. In most cases circulation of the printed copy is DOWN and FALLING. Printed media can only offer longer term advertising at a HIGHER cost to its advertisers and it has long been said that printed media is "today's news and tomorrows fish'n'chips".
2. Advertising today needs to be more targeted
Businesses have already discovered they must have an internet presence. Many Australian businesses now have websites, however businesses are also discovering that they have competition with millions of other like businesses that are all looking to be on page one in the search engines. Not only that, buyers have a much larger base to select and make purchases from and they can do that from just about anywhere on earth?
3. The Australian About Over 50s Guide is targeted
Our online publication provides an ideal medium with a business model that is directly targeted to those Australians that are 50 plus. This demographic are cashed up, can move quickly and they are seeking information from businesses that can give them what they want quickly without fuss and without spending hours of searching online. They want to go to ONE place, a place that is directly directed to them. Your advertisement will be seen by thousands of Australians and overseas visitors coming to the About Over 50 website daily.
4. About Over 50 Advertising Promotion
We can and are able to strongly promote your business. Our main goals are to bring good information to our readers and drive Australian businesses helping bring real customers to those businesses. The team at About Over 50 are available and are ready to discuss a personally selected online marketing opportunity. Call us on (02) 8197 1486 or email firstname.lastname@example.org
WHY YOUR BUSINESS SHOULD BE WORKING WITH US!
Thousands of Australians 50 plus come to our website for information about important Life Choices
You could be right IN FRONT OF THEM when they are Ready to Buy!
The About Over 50 website provides incredible opportunities for business growth
The Over 50 Demographic are the Australian economy's largest consumer
Almost one third of Australians are 50 plus!
People 50 plus spending is firmly directed toward buying products and services that improve their lifestyle
Many Australians aged between 50 plus own a property and do NOT have a mortgage
THE 50 PLUS HOLD THE BUYING POWER
General information about 50 plus buying habits
Printed media, like newspapers that are delivered FREE, are often left unopened or discarded. Those 50 plus are becoming, if they have not already become, very internet savvy. The 50 plus have the time and energy to learn new things and they being driven to the internet to complete all manner of tasks; banking is a very good example. Another very good example is how many of the over 50s now have smart phones.
The proof is seen that printed media is a thing of the past. There was a time when traveling to work on a bus or train everyone was seen to be reading a newspaper. Today all you see are mobile devices, tablets and laptops.
More Reasons to Advertise your Business on the About Over 50 Living and Lifestyle Guide
The 50 plus people in our society spend a quarter of their income on discretionary purchases. The About Over 50 Website provides pages on topics that are firmly directed at the visitors interests, travel, health, social, hobbies and many other positive and beneficial lifestyle topics of interest, that keep our visitors coming back and not putting us in the recycling bin.
The About over 50 Website has the Visitors
About Over 50 Guarantee that all our advertiser advertisements are discovered and seen.
The About over 50 Website Navigation
About Over 50 site is colourful and very easy and simple to use; the site does not in any way make the visitor work. The menus with drop downs allow the visitors to get the pages that interest them quickly also allow the advertising business more opportunity to be seen.
Information Constantly Updated Keeping it Interesting for the Readers
Visitors continue to return to the site time and time again so your message is being reinforced constantly.
Rewards Circle – Member Library
About Over 50 encourages the Over 50s to join the Rewards Circle where Members are given special access to articles, products and services, prises and offers are made from the advertising businesses.
Email Marketing to About Over 50 Members
Selective Email Marketing still works! All AO50 Members receive a monthly newsletter keep them informed and up to date with the About Over 50 Progress, offers, special articles. About Over 50 encourages the membership to visit the advertising businesses
Target Market – About Over 50
The about over 50 website is targeted directly to those that are in there 50s and those that feel fifty. While it is true that many visitors come to the site that are over 50 and they are very welcome, we find they are all looking for interesting things to do and get involved with. Travel, Hobbies, Entertainment, to mention a few. Most importantly they are looking for ways to spend money. The pages and topics on the site and designed to attract the visitors, once they are on the pages they will be attracted the advertisers. Marketing products and services relating to the topic.
About Over 50 Page Topics
The topics on the website relate to everything the over50 are looking for:-
Travel and Touring
Wine, Dine and Entertainment
Finance and Legal
Shopping in General
Men and Women Shopping
Retirement and Over 50 Resort Living
New Topical Pages
If a topic is not shown and an advertising business or a visitor feels we should have a particular page on a particular topic we are always ready to develop new and interesting pages for the site. This may be in a direct response to a new advertisers product or service or an article submitted to the website about the industry the business is related to.
About Over 50 Frequently Asked Advertisers Questions
Q: What benefits are there for my business when advertising in the About Over 50 Guide?
The About Over 50 Online Business Advertising platform is designed to ensure that your advertisement and information is on display every minute of the day and night for 365 days - 12 months. It is not only promoted in a place where people will remember how to find it, they will be able to read about your business over and over again and when they are ready to buy you will be there!
Q: How long will my advertisement be displayed on the About Over 50 Site?
Every advertiser is issued with a full 365 days no matter the size of the advertisement selected.
Q: We already advertise in newspapers why should we advertise with About Over 50?
This is a great question – In answering it we need to understand that the About Over 50 advertising platform in on the internet. Online as they say, your business has the opportunity to be seen over and over every day and night for 365 days. Unlike the printed media which in most cases is over in a matter of days. People dispose of newspapers in the recycling usually once a week. Additionally, the About Over 50 targets a particular demographic of people, the over 50s and they have the opportunity to come back to the site over and over so you can be found and the visitor knows where to find you even if they do not remember your business name.
Q: I have looked at the About Over 50 website and can see other advertises on the pages I would like to have an ad on can I get an exclusive page?
The simple answer is YES you can, you do this by sponsoring a page that is taking up the Special Feature option. The advertising options ae covered in the Submission of Advertisements section.
If should be remembered that The About Over 50 Website is a guide and as such offers the visitor a choice. However the choice offered on each page for advertising space is limited to seven advertisers per page and in just about all cases each advertiser is selling a different product or service.
Q: I am impressed with the Over 50 guide however our market is very localised can you help with this?
Yes we can! We need to keep in mind the world is getting smaller every day because of the internet and when a business is local that business needs to be promoted to the locals in that area and we can do that.
The About Over 50 Website is adverting with in Australia and we can be found by people all over the world. However it is the visitors we are targeting and those visitors come from all walks of life and can be found just about anywhere.
Q: About Over 50 has a member’s login can my business be promoted directly those members?
Yes! Your business can be placed in front of all the members, however in answering your question we need to advise that in most cases the members will see a business advertisement when they are visiting the pages on the site. Each advertiser needs to have advertisements in place before targeting the members. Targeting member via the data bases can be done by email or placing information in the monthly newsletter.
Q: What is the About Over 50 Rewards Circle?
The Aussie Over 50s Rewards Circle - Loyalty Program is a special member of the Rewards Circle, where members are able to benefit from a range of discounts on services and products promoted by our associates or business advertisers. All members have free access to the login only area, where they will find articles and videos to read and watch their leisure. READ MORE
Q: What topics are covered?
The about Over 50 Website is designed as a guide and our main focus is to the bring together information to our visitor on any topic the Over 50s reader show interest in. The site currently has some 75 pages of information and that will continue to grow. The main researched topics of interest are Lifestyle - Travel and Touring – Health – Social – Services and hobbies and there are many more topics listed on the site.
Major Benefits For Advertisers
Website Advertising and Internet Marketing Options
Having a website online is just the start of Online Marketing!
A website must be driven - ADVERTISED! We have a saying that you must "Advertise Your Advertising"
AML-AM is designed to assist Australian Businesses use the modern technologies with business tools that are easy and inexpensive to implement.
Our teams understanding and experience, in not only website development but also Search Engine Optimisation (SEO) and the results of our own client's websites, demonstrate that our use of the internet IS WORKING!
Thus the range of 'Business or website Drivers' in the advertising and marketing promotions available on Australia My Land and its partner websites like the About Over 50 site give EVERY Aussie Business the opportunity to be seen by thousands of visitors every year and your busness will grow with our business.
It Starts with a FREE Profile Web Page and Business Directory Listing
All About Over 50 Advertisers receive the full benefits of the Australia My Land Business Initiative with the promotional power of its online Business Driver Marketing tools.
FREE AML-AM Web Page Profile: a Full Page Online Business Advertisement - see samples displayed below
Additional AML-AM Full Page Business Profile - 2 options depending on size of Advertising Package
Additional FREE Business Directory Listing - 3 options depending on size of Advertising Package
AML-AM Business Drivers like Surf'n'Earn, Preferred Suppliers and much more
A business new to the internet can have their own FREE self managed Profile Web Page with its own extended address. Easy to promote on business cards or all forms of advertising.
This AML-AM Profile Web Page is listed in the AML Business Directory and thus already has a 'very good quality back link' promoting it online!
When ready the advertising business may upgrade to take more advantage of the additional AML-AM Business Drivers and expanded Business Profile Page of a Corporaten upgraded Business Associate Businesses can upgrad for a small annual fee.
These FREE Web Page Profiles are GREAT for both businesses already online and especially for those who do not yet have a website presence but are wanting to start an online promotion.
How AO50 and AML-AM Business Drivers Promote Your Business
Most important to your business is the putting of your name and website in front of Search Engines with important content related backlinks between your secular website and the multiple pages and advertisements on About Over 50 and AML-AM.
Website Advertising on AML Partner Website Pages PLUS AML-AM Social Marketing is something each Business can use as important online Business Drivers according to their advertising budget.
Advertising Packages can now be purchased within an Associates Management Console (Back Office) simply by logging in and clicking on the Associate Level tab.
START BY REGISTERING FREE OR PURCHASE ADVERTISING NOW
Option 1: Get Starteed FREE Now
Simply follow the button below to register with About Over 50 at AML-AM and we will follow up with a phone call from one of our Sales Staff.
Option 2: Purchase Advertising Now
Alternatively you can BUY ADVERTISING NOW AT AML-AM RESOURCES for an immediate order of your Advertising Package.
Please EMAIL US if you have any questions or would like to bargain with us over a deal!
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